The science of communicating science :
Cormick, Craig,
The science of communicating science : the ultimate guide / Communicating science Craig Cormick. - vi, 249 pages : illustrations ; 25 cm.
Prepublication record (machine generated from publisher information)
Includes bibliographical references and indexes.
Introduction -- THE GROUND RULES. 1 – What makes good science communication? (in fewer than 280 characters) -- 2 – Why we need to communicate science better --3 – Burying the deficit model --4 – Objective! Your honour! -- 5 – What do the public really think about science? -- 6 – There is no one public: Making sense of segmentation -- COMMUNICATION TOOLS. 7 – Messages and metaphors -- 8 – Once upon a time: Storytelling -- 9 – Trust me, I’m a scientist -- 10 – Media matters -- 11 – Being a social media superstar -- 12 – I’ve been framed! The art of framing -- 13 – Who’s afraid of public speaking? -- 14 – Getting engaged -- 15 – P-values: Policy and politics -- 16 – Evaluation: Metrics, damn metrics and statistics -- WHEN THINGS GET HARD. 17 – I’m a believer! Understanding different beliefs -- 18 – The risky business of communicating risk -- 19 – Valuing values -- 20 – Can you really change behaviours? -- 21 – Communicating controversies: The good, the bad and the ugly -- 22 – Debunking bunkum -- SCIENCE COMMUNICATION ISSUES. 23 – Fantastic ethics and where to find them -- 24 – Why we don’t actually know what we think we know -- 25 – Last words: Sermon on the Endnote.
Are you wishing you knew all you need to know about how to better communicate science, without having to read several hundred academic papers and blogs and books? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book captures the breadth of research into best practice science communications and has distilled it into accessible chapters that take you through both the how and the why of science communication, supported with case studies and examples.
9781486309818 9781486309825 9781486309832
Science.
Mathematics & Science.
Communication in science.
Reference, Information, Interdisciplinary subjects.
Australian
501.4
The science of communicating science : the ultimate guide / Communicating science Craig Cormick. - vi, 249 pages : illustrations ; 25 cm.
Prepublication record (machine generated from publisher information)
Includes bibliographical references and indexes.
Introduction -- THE GROUND RULES. 1 – What makes good science communication? (in fewer than 280 characters) -- 2 – Why we need to communicate science better --3 – Burying the deficit model --4 – Objective! Your honour! -- 5 – What do the public really think about science? -- 6 – There is no one public: Making sense of segmentation -- COMMUNICATION TOOLS. 7 – Messages and metaphors -- 8 – Once upon a time: Storytelling -- 9 – Trust me, I’m a scientist -- 10 – Media matters -- 11 – Being a social media superstar -- 12 – I’ve been framed! The art of framing -- 13 – Who’s afraid of public speaking? -- 14 – Getting engaged -- 15 – P-values: Policy and politics -- 16 – Evaluation: Metrics, damn metrics and statistics -- WHEN THINGS GET HARD. 17 – I’m a believer! Understanding different beliefs -- 18 – The risky business of communicating risk -- 19 – Valuing values -- 20 – Can you really change behaviours? -- 21 – Communicating controversies: The good, the bad and the ugly -- 22 – Debunking bunkum -- SCIENCE COMMUNICATION ISSUES. 23 – Fantastic ethics and where to find them -- 24 – Why we don’t actually know what we think we know -- 25 – Last words: Sermon on the Endnote.
Are you wishing you knew all you need to know about how to better communicate science, without having to read several hundred academic papers and blogs and books? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book captures the breadth of research into best practice science communications and has distilled it into accessible chapters that take you through both the how and the why of science communication, supported with case studies and examples.
9781486309818 9781486309825 9781486309832
Science.
Mathematics & Science.
Communication in science.
Reference, Information, Interdisciplinary subjects.
Australian
501.4
